I have friends that swing either way.  Some are All-Chic, some are All No-Frills. But now, in a “you got chocolate in my peanut butter” kind of way, Trendwatching surfaces the latest worldwide craze - No-Frills Chic.

The definition:

“low cost goods and services that add design …or exceptional customer service to create top quality experiences at bottom prices.”

Think Walmart meets Ritz Carlton.

Some examples they site:

• Target -”stylish products at low prices”
• Trader Joes - “who stocks eclectic and upscale foodstuffs for the chic wine and cheese set at no-frills prices.”
• JetBlue - reasonable prices without giving up roomy seats and personal TVs.

Some of my own:

• Minor League Baseball Games.
• Free Walks at the local Bird and Wildlife Sancturary.
• Making a lobster or filet mignon dinner at home ( you can make a pretty great lobster dinner for 2 for under $30 here in New England.)
• Shopping in an ethnic neighborhood at one of their local food stores.
• Catching a great sale at one of my favorite stores on-line.
• The Library.

I am not always No-Frills Chic. During these recession times, I can be Cheap Chic, but I don’t want to give up my Eco Chic and Health Chic for Cheap Chic if I don’t have to - knock on wood.

<——————Here’s an example of Eco Chic.

I have never been Cool Chic, but am sometimes considered Geek Chic. My daughters are considered Art-Nouveau Chic.

They dress something like this:————->

Where are you at with the chic?

Related Reading:

American Idioms and Some Phrases Just for Fun (ESL Series)

Just for Fun: The Story of AAU Women's Basketball

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